H&M Home opens in London's Regent Street: new Scandi-interiors showroom opens its' doors with in-store café and florist
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Swedish high street giant H&M has opened a new flagship store entirely dedicated to interiors on London's Regent Street.
The super-store, set across two floors and covering 700 square metres, features a carefully curated range of homeware in a series of stylish room sets.
Perfect for green-fingered millennials, the new store is also home to a Bunches florist, where creative customers can mix and match their own bouquet.
There is also a monogramming service to personalise gifts in-store.
When all the shopping becomes too much, head to the Instagrammable cafe run by the brand's organic chain It's Pleat. Keeping in with the H&M sustainability vision, the cafe has decomposable food packaging and plans to compost waste.
But what interior products should you be looking out for? We've chosen our top five highlights
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1. For the Garden
Practical and stylish, this cool garden furniture is the perfect size for small city outdoor spaces and can easily be mixed and matched. This set comes flat-packed so you can take it with you. The brand are looking to start introducing more furniture soon.
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2. Statement mirror
This elegant, brushed-gold mirror will fit in with a range of interior styles. Place it near a window so that the light reflects, giving the illusion of more space.
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3. On the side
This dual side table will fit in to a small space and provides enough space to show off your favourite house plants as well as your coffee table books.
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4. Keep it classic
H&M recently introduced a classic collection of contrasting washed linen and luxurious satin with a smart colour palette.
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5. Monogrammed magic
These hotel-chic towels can be personalised by the in-store monogramming service. Perfect.